Writing copy for a website is different from writing copy for an ad or a brochure. That’s because when you’re writing for the web, you’re actually writing for two audiences: your customers and Search Engines (i.e. Google). You have to engage the reader while keeping the Search Spiders happy! Thinkun can provide guidance to ensure:
- Correct copy structure – The user of headers, sub-headers, bold and bullets to ensure maximum Search Engine friendliness.
- Keyword saturation – The right keywords and keyword phrases at just the right saturation percentage to keep those Search Spiders happy.
- Perfect copy length – Chopping down those long pages into short, snappy, easily digestible nuggets of information.
- Scanability – Since most web readers scan the page rather than reading in detail, we can ensure your core points are prominent.
Contact us today for more information about web copywriting.
We recommend using contextual links rather than vague phrases such as ‘click here’ or ‘read more’. Not only do they increase your keyword saturation, they’re more user-friendly, too.