Thinkun.

Search as a marketing tool is probably something that you know a fair bit about, however implementing a search strategy for one of your clients may just not be in your bag of tricks. But since Search and Directories accounted for 49% of the $1,805.75 million spent on online advertising for the year ended 30 June, 2009, getting a slice of that action would be rather nice!

Thinkun can work out all the details, by developing a search strategy that complements your client's current campaigns, helping you execute it on Google Adwords and then interpreting the results at the end of an agreed period. Your return on investment can be tracked to the actual search term and how it translated into a desired user action such as a sale or registration. You can then use your learnings to refine and expand to your client's other business areas or products.

We have access to excellent keyword analysis tools that help you work out where the opportunities are, and we can also help you decide how much they should pay per click to maximise quality traffic to precisely the right place on their website. Your client thinks you're a genius. You think we're geniuses. Everybody's happy.

Interested to know more? Just get in touch.

A well-executed Search Engine Marketing (SEM)/ Pay Per Click (PPC) campaign can be an extremely cost effective online marketing strategy. It's proven that prospective customers are more likely buy your products or services if found via a Search Engine query. We can help you develop a Search Strategy, execute it on Google Adwords and then interpret the results, and refine the process.

Pay Per Click (PPC) is a search engine marketing model in which web site owners pay a fee when people click on the paid search results that are delivered along with the organic search results.

It's a great advertising model, because you're delivering information on your products to people who are actually searching for that information, making them a far more valuable prospect than someone who gets irrelevant TV commercials blaring at them while they're actually off making a cup of tea.

Other benefits of SEM:

• SEM is immediate – your ads can be up and running literally within minutes of sending them live
• SEM is low risk - you can start small, and you can set daily click spend budgets to eliminate overspending. It can literally cost just a few dollars per day.

Thinkun can help you with SEM by developing a search strategy and implementing it. We can work out what keywords are the best ones for you to buy using our keyword analysis tools, write short ads for you that get people clicking, and also help you decide how much you should pay per click to maximise quality traffic to your site.

We can also give you access to comprehensive data and tools that help us to continually improve and adapt your Search Strategies.

Interested to know more? Just get in touch.

According to the PricewaterhouseCoopers – IAB Online Advertising Expenditure Report, online advertising expenditure in Australia for the year ended 30 June 2009 totalled $1,805.75 million. Search & Directories Advertising accounted for a huge 49% of this figure.

While all expenditure types recorded growth, Search and Directories lead this trend by growing a rather impressive 25%.

But don't worry – you haven't missed the bus just yet. While the sector is growing, another recent report published by Radar Research at the end of 2008 concluded that less than 10% of Fortune 100 companies were effectively implementing a search strategy. This means that there's plenty of chance for you to get ahead of your competitors and own the best search terms for your industry.

Thinkun can help you develop a search strategy that complements your current campaigns, then execute it on Google Adwords and interpret the results. We have access to excellent keyword analysis tools that help you work out where the opportunities are, and we can also help you decide how much you should pay per click to maximise quality traffic to precisely the right place in your corporate website.

Your return on investment can be tracked to the actual search term and how it translated into a desired user action such as a sale or registration. You can then use your learnings to refine and expand to other business areas or products.

Interested to know more? Just get in touch.

Search as a marketing tool is probably something that you know a fair bit about, however implementing a search strategy for one of your clients may just not be in your bag of tricks. But since Search and Directories accounted for 49% of the $1,805.75 million spent on online advertising for the year ended 30 June, 2009, getting a slice of that action would be rather nice!

Thinkun can work out all the details, by developing a search strategy that complements your client's current campaigns, helping you execute it on Google Adwords and then interpreting the results at the end of an agreed period. Your return on investment can be tracked to the actual search term and how it translated into a desired user action such as a sale or registration. You can then use your learnings to refine and expand to your client's other business areas or products.

We have access to excellent keyword analysis tools that help you work out where the opportunities are, and we can also help you decide how much they should pay per click to maximise quality traffic to precisely the right place on their website. Your client thinks you're a genius. You think we're geniuses. Everybody's happy.

Interested to know more? Just get in touch.