Online Surveys and Polls
Surveys are an effective tool for research and marketing purposes. In the past, business has relied on mail-outs or telephone contact to reach their target audience. For many companies, these traditional methods are being replaced by Internet and e-mail contact.
Thinkun sees new technology as a more efficient and a more cost effective way to gather and collate market intelligence.
Research shows that a greater percentage of people respond to Internet or e-mail than to traditional methods of survey. The reasons for this are twofold:
- Flexibility – unlike telephone contact, the customer chooses when to complete the survey.
- Ease – survey via e-mail is less time consuming than regular mail and can be dealt with relatively quickly.
Thinkun specialises in delivering cost effective survey systems equal to your business requirements. This may mean developing a system from scratch or perhaps adapting an existing product such as ‘Websurveyor’ if this is more appropriate to your needs.
Our experts will advise on key factors such as:
- Format – which style of questionnaire gives you the response you need.
- Content – how to word you questions to give you the response you need.
- Structure – how to structure your questionnaire to ensure cohesion and consistency.
- Length – how to design a questionnaire that is inclusive and at the same time, succinct.
We can also advise on how to promote your survey using existing client lists or by targeting a wider audience through social networking sites such as Facebook.
Contact Thinkun today for more information about online surveys and polls.
Thinkun thinks…
Sometimes polls are more effective than surveys: Not everybody in an online community wants to begin or even add to discussions, but we can start to understand what they think, and get insight from them by asking them to rate an idea or vote for a piece of content.