Thinkun.

Competitions have long been recognised as an effective way to promote a new brand, and gather a wealth of customer information. Traditionally, consumers are asked to complete and return a paper entry form, but this approach is time consuming and expensive. Online entry offers the promoter an effective way to engage its target audience. The advantages include:

• Cost effective – postage costs are eliminated.
• Eco friendly – paperless, there are no entry forms or envelopes.
• Efficient – no time wasted opening a mountain of envelopes.
• Information friendly – improved information handling and data collection makes it easier for the promoter to measure consumer response.

Thinkun recognises that a thoughtfully planned and well-executed competition can be of enormous benefit to your brand. Our creative and technical expertise will ensure you take full advantage of this innovative marketing tool. We’ll work with you to:

• Build an on-line microsite and entry mechanism that encourages targeted consumer participation and make the collation of feedback easy.
• Develop creative competition ideas designed to complement your brand.
• Create a reward system that encourages the maximum response, such as special offers, vouchers and/or discounts.
• Advise you on competition regulations, such as terms and conditions and permits.
• Implement a random draw system that has approval from the lotteries and gaming authorities in each state of Australia.
• Promote your competition effectively using email, social media sites (such as Facebook) or Search Engine Marketing.

Contact Thinkun today for more information about online competitions. Thinkun will work with you to turn your on-line competition ideas into reality.

Thinkun thinks…

Get more than just opinions, get content: Asking your customers to contribute an idea, a photo, a video or a design not only creates a positive brand association but also provides your site with an abundance of user-generated content.