Thinkun.

At Thinkun, we've spent a lot of the last eight years (which is about half of the time that banner ads have actually existed) perfecting the design and production of online advertising.  As you can imagine, we've seen a lot of changing trends, and we're proud to say that we really have challenged the boundaries of what can be achieved in a space the size of a postage stamp.

Along the way we've learned the all the rules, regulations and tricks of the trade to the point where designing and producing banners, buttons and pop-ups is second nature.  This just means that if you've got a bunch of online ads that need to be created, you can sling the brief our way without a second thought.

We are able to help you with quick turnaround on the following:

• Ad design that's on brand, and that integrates with your campaign message
• Optimisation of files to make sure that they load quickly and properly on all web pages
• Production in a variety of formats, in strict accordance with site specs
• Dispatch
• Tracking and analytics

And if you need a hand with planning and buying of digital media, we can give you a steer in the right direction on that front too.  Contact Thinkun for rates and to find out more about how we work with other agencies.

If you're giving serious thought to advertising online, Thinkun can help you determine what online ad method is right for you, what the right environment(s) would be, and what you need to spend. We can also write the right words for you, and then build you the ads using your company colours, logos and any themes or specials that you might have running at the time. After we've done that, we'll implement the campaigns for you too. Just contact us and we'll show you how to get started.

Need to know more about online advertising to get you totally comfortable with what it's all about? Read on:

The forms that online advertising takes:

1. Banner Advertising
   Banner ads have been around for over 15 years. You've probably seen a thousand of them in your travels on the net, from little tiny well-placed buttons right through to those occasionally annoying, but bloody effective pop-up ads that spring into view when you least expect them. Usually, you pay a set cost per thousand ad impressions. The key is in the initial planning to ensure the sites you advertise on are the best match for your target market. Thinkun uses a number of tools to make sure we get it right.
2. Pay Per Click Advertising
   In February 1998, GoTo.com allowed advertisers and agencies the ability to pay to appear at the top of the search engine results with a short text advert on a pay per click basis, which gave website owners the chance to influence the position and their advertising message to the end user. Google launched its pay per click service in 2002 and Microsoft followed in 2006.  Pay per click is one of the most successful and economical forms of online advertising as you only pay for visitors that arrive at your website. Thinkun can help you write those crucial dozen or so words that will really strike a chord, and help you choose the keywords that you'll be best off targeting, using a number of tools.
3. Contextual Advertising
   Contextual ads are an effective way of reaching your target audience by displaying online advertisements on highly targeted and relevant websites that offer products and services that complement your business and your target market.  Contextual advertisements usually take the form of either image or text ads and can run alongside your pay per click campaigns on the sites and pages that are the best fit for your product. They're kind of similar to the traditional advertorial that appears in magazines, and of course the relevance of the surrounding content is the key to getting it right.

Reasons to advertise online:

1. Online advertising is cheap
   Advertising on the Internet is the most cost-effective form of advertising available, bar none. For a fraction of the cost of a small classified ad in a local paper, you can run a ‘full page' colour display ad to a worldwide audience on the internet, via your website. And running your ads online can literally cost you just cents a day.
2. Online advertising is nimble
   Once your advertisement has aired or been printed, it's literally fixed in stone. And even changing a regular ad in a newspaper will mean you have to wait at least until the next issue comes out. For a billboard or magazine, it'll take a month. And for directories like the Yellow Pages, you will have to wait an entire year. On the other hand, online changes can be made virtually instantaneously.
3. Online advertising is interactive
   The internet is the only medium that truly allows people to engage, interact with and discuss your brand and products.
4. Advertising on the internet is targeted
   The diversity of special interest media properties available online, combined with techniques for targeting advertising at only those people who match a certain profile means that online advertising is virtually unbeatable for segmenting and targeting your messages.
5. Advertising on the internet is measurable
   The return on investment for every cent that you spend on internet advertising is measureable. Every interaction between potential customers and your online advertising or your website is trackable.
6. The internet allows you to test, test, test
   Not sure about a certain promotion? Want to know if the market will support a new product or service? With Internet advertising you can now test those markets with very little risk or investment. Do a survey. Announce a special. Run a contest. All of the benefits of the internet's versatility, combined with the incredibly low pricing, allows even modest budgets to include market testing in the overall promotional strategy.

If you're giving serious thought to advertising online, Thinkun can help you determine what online ad method is right for you, what the right environment(s) would be, and what you need to spend. We can also write the right words for you, and then build you the ads using your company colours, logos and any themes or specials that you might have running at the time. After we've done that, we'll implement the campaigns for you too. Just contact us and we'll show you how to get started.

Need to know more about online advertising to get you totally comfortable with what it's all about? Read on:

The forms that online advertising takes:

1. Banner Advertising
   Banner ads have been around for over 15 years. You've probably seen a thousand of them in your travels on the net, from little tiny well-placed buttons right through to those occasionally annoying, but bloody effective pop-up ads that spring into view when you least expect them. Usually, you pay a set cost per thousand ad impressions. The key is in the initial planning to ensure the sites you advertise on are the best match for your target market. Thinkun uses a number of tools to make sure we get it right.
2. Pay Per Click Advertising
   In February 1998, GoTo.com allowed advertisers and agencies the ability to pay to appear at the top of the search engine results with a short text advert on a pay per click basis, which gave website owners the chance to influence the position and their advertising message to the end user. Google launched its pay per click service in 2002 and Microsoft followed in 2006.  Pay per click is one of the most successful and economical forms of online advertising as you only pay for visitors that arrive at your website. Thinkun can help you write those crucial dozen or so words that will really strike a chord, and help you choose the keywords that you'll be best off targeting, using a number of tools.
3. Contextual Advertising
   Contextual ads are an effective way of reaching your target audience by displaying online advertisements on highly targeted and relevant websites that offer products and services that complement your business and your target market.  Contextual advertisements usually take the form of either image or text ads and can run alongside your pay per click campaigns on the sites and pages that are the best fit for your product. They're kind of similar to the traditional advertorial that appears in magazines, and of course the relevance of the surrounding content is the key to getting it right.

Reasons to advertise online:

1. Online advertising is cheap
   Advertising on the Internet is the most cost-effective form of advertising available, bar none. For a fraction of the cost of a small classified ad in a local paper, you can run a ‘full page' colour display ad to a worldwide audience on the internet, via your website. And running your ads online can literally cost you just cents a day.
2. Online advertising is nimble
   Once your advertisement has aired or been printed, it's literally fixed in stone. And even changing a regular ad in a newspaper will mean you have to wait at least until the next issue comes out. For a billboard or magazine, it'll take a month. And for directories like the Yellow Pages, you will have to wait an entire year. On the other hand, online changes can be made virtually instantaneously.
3. Online advertising is interactive
   The internet is the only medium that truly allows people to engage, interact with and discuss your brand and products.
4. Advertising on the internet is targeted
   The diversity of special interest media properties available online, combined with techniques for targeting advertising at only those people who match a certain profile means that online advertising is virtually unbeatable for segmenting and targeting your messages.
5. Advertising on the internet is measurable
   The return on investment for every cent that you spend on internet advertising is measureable. Every interaction between potential customers and your online advertising or your website is trackable.
6. The internet allows you to test, test, test
   Not sure about a certain promotion? Want to know if the market will support a new product or service? With Internet advertising you can now test those markets with very little risk or investment. Do a survey. Announce a special. Run a contest. All of the benefits of the internet's versatility, combined with the incredibly low pricing, allows even modest budgets to include market testing in the overall promotional strategy.

At Thinkun, we've spent a lot of the last eight years (which is about half of the time that banner ads have actually existed) perfecting the production of online advertising. As you can imagine, we've seen a lot of changing trends, and we're proud to say that we really have challenged the boundaries of what can be achieved in a space the size of a postage stamp.

Along the way we've learned the all the rules, regulations and tricks of the trade to the point where producing banners, buttons and pop-ups is second nature. If you've got concepts made up, but you're not sure about building them or optimising them for the web, you can shoot us over your files without a second thought and we'll sort it out for you, at reasonable rates.

Thinkun is able to help you with a quick turnaround on the following:

• Production in a variety of formats, in strict accordance with site specs
• Optimisation of files to make sure that they load quickly and properly on all web pages
• Dispatch
• Tracking and analytics to get your clients really impressed

And if you need a hand with planning and buying of digital media, we can give you a steer in the right direction on that front too.

Contact Thinkun for rates and to talk about how we work with designers.