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Thinkun is a Sydney-based agency specialising in interactive mediums, from websites and social media strategy right through to online and mobile advertising. We work with other agencies, designers and both small and large companies to develop effective online communication that speaks clearly to any audience through any digital device.
Thinkun is a Sydney-based agency specialising in interactive mediums, from websites and social media strategy right through to online and mobile advertising. We work with...

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Mobile Marketing

As consumers move to flat-rate data plans and mobile messaging as a means of communication, the potential for growth in advertising revenue is enormous. New platforms for advertising-supported mobile search, video and gaming content services, could see the market grow to $US24 billion worldwide by 2013 (jumping from $US1.8 billion in 2007).

Although the Australian market is relatively small, we have a reputation for technical innovation. Research suggests an initial 20 million users and a huge potential for growth.

The adoption of the mobile Web is dependent on four key factors:

  • 3G infrastructure
  • Innovative technology
  • Consumer interest
  • Cost

Many traditional advertising agencies (and some digital agencies) have struggled to adapt their creative and technical expertise to suit the needs of mobile customers. At Thinkun, our experts have developed a product designed to meet the most exacting standards of the mobile industry.

We can help you with the following development ideas:

  • Game advertising – Include a brand or personality placement in a mobile game.
  • MMS campaigns – Deliver image, audio and text-based content to your customers.
  • Hyper tags – Interact with your target audience via outdoor advertising that delivers branded content – such as ring tones, wallpapers, games and special offers.
  • Mobile coupons – Send a coupon via SMS containing a unique code that can be redeemed by the receiver.
  • iPhone applications – Build an exciting new application, giving your brand a permanent presence in your customer’s pocket.
  • Mobile blogs – Encourage your customers to generate content (such as online diary entries via their mobile phones using MMS).
  • Location-based campaigns – Campaigns can be pitched at individual customer’s location (e.g. proximity to your store).

Our mobile development is based on an understanding of three core factors:

  • Responsive design – We build a site that works on all screen sizes.
  • Relevant content – We generate content to match your customer’s needs and satisfy them in a short viewing window.
  • Usability – We ensure your customers can find what they want, when they want it.

Contact us today for more information about Mobile Marketing.

Thinkun thinks…

Integrate integrate, integrate: Mobile marketing works best when planned in conjunction with TV, print, digital and live events. Ensure you have campaign-specific mobile landing pages for each of your mobile banners, and you may also want to integrate two-dimensional barcodes or QR (Quick Reponses) codes into print to drive traffic to a mobile site.